YouTube’s intention for coming up with its own Short URL service is as per this blog to provide a shorter version of Youtube links.
To use youtu.be manually, simply take a URL like http://www.youtube.com/watch?v=FdeioVndUhs and replace the “http://www.youtube.com/watch?v=” with “http://youtu.be/” to get: http://youtu.be/FdeioVndUhs Plug that shorter URL into a browser, and you’ll see it redirects to that video.
Well it doesn’t look too short to me. The shorter version of http://www.youtube.com/watch?v=FdeioVndUhs in bit.ly is http://bit.ly/7Se5hu compared to Youtu.be’s http://youtu.be/FdeioVndUhs. The Video ID in YouTube links are very long and needs to be shortened further.
The big question for me though is why did YouTube come up with its own Shorter URLs when they could have used Goo.gl? Is it some kind of marketing technique or is it YouTube’s way of saying we have it too!
Whats next? Yah.oo?