Another URL Shortener and it is from Google

[tweetmeme style=”compact”]Twitter has opened the way for a new stream of online service – URL Shortening! and cousin, the business is booming! 🙂

Goo.gl is Google’s version of URL Shortening service. Unlike its counterpart tinyurl.com or bit.ly, Goo.gl is not a stand alone tool to generate short URLs. For now, the only way you can shorten a URL using Goo.gl is by using the Google Toolbar or if you have a Feedburner account, integrate your Feedburner feeds with your Twitter account.

If you are a Google Chrome user, you can install this extension which lets you use Goo.gl without the toolbar. But it works only in the Google Chrome Beta version though.

Facebook has its own URL Shortener as well fb.me. I am not sure when it started but I’ve seen couple of tweets with fb.me URL. It will be very interesting to know the long term objective of Google and FB and what it will do to the existing players.

Overview of Google Friend Connect

[tweetmeme style=”compact”]Learn how Google Friend Connect lets you grow traffic by easily adding social features to your website. For more info, visit http://www.google.com/friendconnect

Google Wave Overview

Product managers, Stephanie and Greg explain many of the features of Google Wave. Learn more at http://wave.google.com